About Us
SmartPak Equine was founded by riders and horse owners for riders and horse owners.
We ride and show Dressage, Hunter/Jumper, Polo, Equitation, Eventing, and Reining.
We’ve logged many miles trail riding through New England’s rolling hills and the
tough shrubs of Chaparral country. Our extended families include Hanoverians, Oldenburgs,
Quarter Horses, Selle Français, Thoroughbreds, Lipizzans, Trakehners, Arabs, Morgans
and Appaloosas. Horses, horse care and horsemanship are our passion.
Founder, Rebecca Minard
with Westley
We got our start in 1999, with the purpose of simplifying the administration of
nutritional supplements and medications to horses. Our patented SmartPak™ supplement
feeding system has been adopted by thousands of barns and horse owners across the
country, who value knowing that their supplements will be fed correctly.
The SmartPak system has been embraced by riders from all disciplines and all levels,
including many Olympic medalists. In addition to the SmartPak supplement system,
we offer a broad line of horse health, show apparel, tack, dog supplies, and equine
and canine pharmacy items sold through our catalogs and here on our website...
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SOCIAL RESPONSIBILITY Giving Back: Our Commitment to
Animal Health and Welfare, Charitable Giving, and the Environment
SmartPak—where doing well also means doing good
So many businesses claim that they’re values-led companies, but how many actually
walk the walk?
We didn’t want to be just another “me-to” company, not with so much of ourselves
on the line. Passion for horses, for dogs, for horsemanship, and for animal health
and welfare are the principles upon which we founded this company. And they provide
the motivating force for our commitment to giving back.
Over the years, our charitable and social activism activities center on three primary
areas: Animal (specifically horse and dog) health and welfare; our customers’ health
and welfare, primarily breast cancer research; and the environment....
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CORPORATE PROFILE Fast Growth. . . and Still a Great
Place to Work? Just Part of the Remarkable Story of SmartPak
A belief in “maniacal” customer service has turned SmartPak customers into evangelists.
Starting with just one “smart” idea, our business has grown over the past 10 years
into a company that offers a highly edited array of the “best of the best” canine
and equine products, crowned by our patented SmartPak™ supplement feeding system,
and into a vibrant and active community of avid horse riders and owners.
Our success derives from our loyal customers and our exemplary staff, both of whom
are dedicated to horse care and horsemanship. We feel honored by our customers’
attention and praise, grateful to the many investors and employees who have contributed
to our success, and humbled by the task of continuing to outdo ourselves.
Over the past decade, our phenomenal record of growth, as well our executive talent,
has received recognition on both the national and local level from various organizations...
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