In The News
In The Spotlight
Smart Idea, Smart Business, SMARTPAK
One horsewoman saw a need and turned it into a
multi-million dollar business.
Despite the fact that Westley was boarded at a top barn in
Massachusetts it became clear that he wasn't getting these
necessary supplements, so Minard talked with her barn manager
who explained the difficulty: A large dressage barn might have 40
horses that each require specific brand-name supplements with
different dosages
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Recent News
California Riding Magazine
March 2010
A five or 10-year old plan is common for most excellent businesses, but SmartPak Equine is an exception. The maker of customized "paks" that are ubiquitous at many top training barns and privately owned stables, SmartPak is an excellent company for sure. But they do not have a plan detailing how big they will get or how many more supplements and horse and human products they'll add to their catalog-based business.
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"SmartPak Equine's SmartVite multivitamin line offers nine customized multivitamin formulations, allowing you to select the one that fits your horse's type of forage, amount of fortified grain, intensity of work, and stage of life. Along with a broad spectrum of vitamins and minerals, each formulation includes key amino acids, omega-3 fatty acids, adn probiotics in a flaxseed base. Available in either daily-dose SmartPaks or buckets. From $9.75 (maintenance dose of SmartVite Foal in daily-dose SmartPaks) to $49.60 (10.5-pound bucket of SmartVite Performance Alfalfa). Contact SmartPak Equine, 1-888-291-3423; www.smartpakequine.com"
Everything for Horse & Rider
Winter 2008
The Power of Pink
If the shelves at your local tack store look rather pink this October, it’s all for a good cause. Breast cancer has touched the lives of countless equestrians, and pink is the signature color for those battling this devastating disease – especially during national Breast Cancer Awareness month.
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Have your own photo printed on a Custom Tote Bag (suggested retail, $24.95) from SmartPak Equine. The tote is made of 100 percent polyester woven with a durable finish and comes in white with black, blue or red straps. Call 1-888-291-3423 or go to www.SmartPak.com